Zanier Sports Expands to US Market, Hires New Team

Zanier Sports, a leading performance winter glove brand from Austria, enters U.S. market with veteran marketing and sales professionals to lead the way.

Jim Waite, with twenty-four year’s in the winter glove business, has taken the reins as Director of Sales for the U.S. market. Waite will be responsible for spearheading the sales and marketing initiatives in the U.S, specifically opening new distribution channels for Zanier Sports.

“Zanier Sports is very fortunate to have the opportunity to work with Jim who has the knowledge, relationships, and experience to open new doors for us and to grow our brand in the U.S,” commented Markus Zanier, president of Zanier Sports. “Jim is passionate about the brand and in what he does.”

Waite has named new independent sales representatives to help drive the Zanier business in the U.S. The sales team includes:

•Sandra Bolduc and Joanne Petrucelli (New England)
•Erik Weber (Mid Atlantic)
•Jeff Burkley, JAB Sports Inc. (Rockies)
•Matt Cassidy (Northwest)
•Rick King and Chad King, The King Group (Midwest)
•Ben Phillips (Southeast)

“I am thrilled to be working with a top notch sales team who have the expertise to bring a quality brand such as Zanier to the U.S. market, “ commented Waite. He went on to say, “Zanier is unique in many ways, from the family owned heritage to the superior product they produce.”

Like the family run parent company, Waite has turned to his wife, Julie Waite, as Office Manager. Additionally, Waite has hired Sue Killoran, owner of Killoran Communications to handle Zanier Sports public relations efforts. The U.S. company headquarters for Zanier is located in Richmond, Vermont.

###

Zanier Sports specializing in performance winter gloves is a family owned business founded in 1969 in Lienz, Austria by Werner and Gabi Zanier. Zanier continues today with their son, Markus, and daughter, Andrea, carrying on the business and the brands heritage in developing innovative product for the winter enthusiast. Zanier Sports is a premium winter glove brand designed and tested in the heart of the Dolomites with a focus on innovation, quality and execution, from design to delivery. Zanier, a leader in Europe, entered the U.S. market with select models in 2012/2013. North American distribution and sales are located in Richmond, Vermont.

###