Zimmerman Takes Bite Out of Competition, Lands Crocs
Crocs names Zimmerman Advertising as new ad agency.
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FT. LAUDERDALE, Fla., Jan. 18 — Footwear phenomenon Crocs, Inc. (Nasdaq: CROX) is a trophy account for any advertising agency, a global footwear brand with a huge following spanning generations and spawning its own brightly colored subculture. And when the Boulder, Colorado-based company let it be known it was interviewing new ad agencies, you can imagine the competition to land this dream account.
Zimmerman Advertising won.
The 17th largest agency in the United States, Zimmerman Advertising’s approach to a company producing a wildly successful product wasn’t just about showing pretty ads. Instead, the Zimmerman approach was to think beyond clever ads, presenting an expanded vision for an innovative, public-spirited company that just happens to make shoes.
“Crocs is one of the most forward-thinking companies we have ever seen,” says Michael Goldberg, Zimmerman’s Chief Marketing Officer. “They’re not just committed to bringing the world good products. They’re also committed to doing a world of good with those products. That combination can be a powerful force on a global level, and we wanted to play on their team.
“The Zimmerman team came in with what I’d describe as a holistic approach to the Crocs brand,” says Ed Wunsch, Director of Marketing. “This wasn’t simply about developing a set of ads to put more shoes on more feet. Zimmerman’s approach was to look at the bigger and broader opportunity for us, and dig deep into this company to help develop assets that can be leveraged for decades to come.”
After narrowing the field down to 10 agencies, win went to Zimmerman over competitors. While other agencies may have provided creative ideas, Zimmerman came in with bigger business ideas that not only acknowledged Crocs already stellar brand success, but sought to activate the essence of the company and its core values. Agency Founder and Chairman Jordan Zimmerman adds, ” Our team started from the premise that Crocs is more than a successful shoe company – it’s a brand that can manifest itself in all areas of business, from marketing and merchandising to product development to community outreach. We’re extremely excited to begin working together.”
Agency and client will immediately begin focusing on the evolution of the brand and its place in the global culture — not just as a funky footwear trend but as a company with the ability to affect lives and communities.
About Zimmerman Advertising:
Headquartered in Fort Lauderdale, ZIMMERMAN ADVERTISING, an Omnicom Group (TM) company, is currently the 17th largest advertising agency in the United States, with more than 800 full-time associates and offices throughout the country, including New York, Los Angeles, Washington D.C., Chicago, Dallas, San Francisco and Atlanta.
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
For more information, please contact Shamin Abas at 561.366.1226.
About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs(TM) brand.
All Crocs(TM) brand shoes feature Crocs’ proprietary closed-cell resin, Croslite(TM), which represents a substantial innovation in footwear. The Croslite(TM) material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs(TM) footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 500 Jibbitz designs are available to consumers for personalizing and customizing their Crocs(TM) footwear.
Crocs are sold in more than 60 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.