Press Releases

ZOIC Bolsters Dealer Sales and Support with New Hires

ZOIC Bolsters Dealer Sales and Support with New Hires

Erik DeKold named National Sales Manager; multiple regional representatives added

Carlsbad, CA (July 12, 2016) – ZOIC, the original mountain bike clothing brand, is aggressively expanding support for dealers across the country through multiple new hires in sales, dealer service and marketing.

Leading the charge is Erik DeKold who has joined the company as National Sales Manager. Erik brings 18 years of progressive experience in the bike industry, from bike shop employee to brand manager, including eight years in sales and marketing with Canari Cyclewear. Erik remarked, “ZOIC offers original, highly demanded apparel that is proven to deliver sales and profitability; I am eager to drive programs that educate independent bike dealers on their opportunities for growth with ZOIC.”

Erik has already proven instrumental in hiring the following well-regarded reps in key territories:

Interested parties seeking to represent ZOIC in other regions of the country are encouraged to email Erik at

Dealers contacting ZOIC directly will come to rely on Lauren Webb, our new Inside Sales and Support Representative. Lauren most recently served as the western rep for Timex USA after holding positions in sales and buying for several run specialty stores. Lauren is an avid triathlete who also holds a master’s degree in sports management. She brings a passion for success to ZOIC and is eager to deliver exceptional service to dealers throughout the U.S. Lauren can be reached at or 877.484.9642.

ZOIC is boosting brand awareness and engagement through the addition of Erin Machan as Community Marketing Manager. Erin will be chiefly responsible for outreach to dealers, media, and consumers through brand ambassadors, partnerships and event sponsorships. In addition to having earned her master’s in sport & exercise psychology, Erin is a competitive mountain bike racer and founder of the non-profit Project Bike Love which empowers women in lesser developed countries through gifts of bikes. Erin is available at

About ZOIC: ZOIC is the original mountain bike clothing brand. We make versatile clothing designed for adventure on bikes and beyond. Our shorts, jerseys and more appeal to everyday explorers who seek superior performance, maximum comfort and ultimate adaptability to outfit their active lifestyle. The word ZOIC is Greek for life. ZOIC is mountain bike life. Learn more at Also follow us on Facebook and Instagram @zoicclothing.

Contact: Paul Wyandt, 760.893.8770,