Zoom Eyeworks Hires Industry Veteran Jamie Tipton as Outdoor Brand Dir

BERKELEY, CA – September 19, 2011 – Zoom Eyeworks, a leading eyewear company known for designing and developing high quality, fashionable and attainable eyewear appointed Jamie Tipton as brand director of outdoor and sport. Well regarded in the fishing industry for their Guideline and Fisherman Eyewear brands, Zoom has identified an opportunity in outdoor to develop modern and performance designs for all outdoor pursuits at prices that will make people fall in love with the brand over and over again.

Tipton brings over 17 years of experience in consumer communications, strategic planning, brand development and athlete management in the outdoor industry. Tipton’s career background includes brand manager at Mountain Hardwear, sponsorship and athlete manager at The North Face and most recently, marketing director at the Fair Trade Association. A lifelong outdoor athlete, Tipton grew up climbing in Yosemite with his dad and frequently camps, climbs, bikes and skis with his young family.

“As we experience great success and rapid growth among our brands, we believe the outdoor optical category presents a tremendous opportunity for our company,” said Zoom Eyeworks CEO, Rob Robillard. “We couldn’t be more pleased to have such a strong and experienced outdoor brand director as Jamie Tipton to take our outdoor and fishing lines to the next level.”

“I’m really excited about this opportunity with Zoom Eyeworks,” said Tipton. “Zoom’s outstanding heritage and solid commitment to quality, design and value puts us in a unique position to create a fantastic outdoor product line certain to resonate well with the outdoor consumer.”

In the next several months the Zoom outdoor team will tap into the wealth of experience, fresh ideas and sense of style industry guides, leaders and athletes have to offer to the brand. Tipton will also lead the team through a rigorous branding exercise to properly communicate Zoom’s exceptional ability to make excellent eyewear at great prices designed specifically by and for outdoor and fishing enthusiasts.

About Zoom Eyeworks: Based in Berkeley, California, Zoom Eyeworks is a leading designer and marketer of reading glasses, sunglasses and specialty eyewear. The company’s brands have earned a reputation for high quality, innovative design and editorially acclaimed fashion. Zoom products can be found in retailers nationwide including Whole Foods and Anthropologie. For more information please visit www.zoomeyeworks.com.