Zuke’s™ Continues Strong Support for Retail Partners in 2010

Durango, Colo.– Zuke’sâ„¢, the leader in performance-driven natural and organic pet nutrition, announced its 2010 retailer support initiatives, many of which are current in effect. The company, which specializes in innovative, natural, healthful treats and chews targeted to the unique nutritional needs of dogs and cats, is focusing on sell-through support for its retail partners.

Natural and organic food and supplements for pets sold at natural/organic food retailers accounted for approximately $712 million in sales in 2008. These sales are based on double-digit annual sales gains that show no sign of abating. Sales are expected to top the $1 billion mark by 2009, according to estimates from Nutrition Business Journal, August 2009: U.S. Animal Nutrition Industry Overview.

“Consumers are seeking out the same quality natural and organic ingredients for their pets treats and food as they chose for their families. We want to support this trend by providing our retail partners with the tools and incentives they need to increase the sell through of these products in natural and general grocery,” said Patrick Meiering, founder of Zuke’s.

Zuke’s support for retailers includes
• In-store sampling program
• Event support
• Promotional materials including: branded totes, T-shirts, hats, visors and bandanas
• Store locator on the Zuke’s website to push retailer sales
• Tradeshow specials to support new and existing products
• Money back guarantee
• Authorized Zuke’s dealer window decals
• End-cap support including discounts and signage
• Growing the Retail Customer Support Team, available for product education & order support
• Suggested planograms
• Online and social media support for in-store events and offers. (Join the discussion on Facebook)

Zuke’s is determined to continue spreading the word on the importance of nutrition for animals. Their incredible, high-quality treats for pets contain ‘only the best stuff.’ Their pet treats are all free of by products, wheat, soy and corn. And they don’t contain any of the unnecessary stuff: no artificial colors, preservatives or flavors. Zuke’s is dedicated to making their healthful, all natural treats for pets available not only at specialty pet stores but also at grocery stores and outdoor retailers nationwide.

About Zuke’sâ„¢
Zuke’s was founded in 1995 on the realization that pets need healthy, all–natural treats, just as much as people do. Named after the founder, Patrick Meiering’s loving chocolate lab, the company is dedicated to creating tasty, healthful treats and chews that meet the unique nutritional needs of dogs and cats to keep them performing at their best. Zuke’s also supports a non-profit started by Meiering in memory of his companion. Each year, the company donates a portion of its profits to the Dog and Cat Cancer Fund in memory of Zuke.

Since 2001 Zuke’s has been headquartered in Durango, Colo. and was chosen as one of the Top 50 Colorado Companies to Watch in 2009. Visit www.zukes.com for more information.