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2010 Fitness Retailer Survey: Open and waiting for your votes

April means one thing: the launch of the eighth-annual SNEWS® Fitness Retailer Survey...and we need your feedback! Your opinion as a retailer is vital and it’s easy to get your voice heard. Check out how...

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April means one thing and that’s the launch of the annual SNEWS® Fitness Retailer Survey — our eighth annual. We hope — and we know your suppliers hope — you’ll take a few minutes to respond since the results are highly anticipated.

Your opinion as a retailer is vital — whether you have one store or a dozen or more, no matter what brands you carry — and it’s easy to get your voice heard: Just click here or cut-and-paste this URL into your browser ( You’ll be taken directly to the survey. Results are due by June 1, so we can tally them and write up the outcome in a series of stories over the summer on SNEWS.

This year, we’ve deleted a few questions and required fewer responses to others to tighten it up a bit, so no fear. And, of course, you can take a break at any time from the survey and then go back since a cookie will take you back to where you left off. And the carrot is a nice discount on a year’s All Access SNEWS subscription (one per store) or a renewal for all surveys fully completed by the deadline of June 1.

A few things to remember:

>> If you have more than one store, please have one buyer or manager take responsibility for answering for your entire group.

>> Each question with an asterisk (*) needs a response so we can better track annual changes (and so you can get your subscription discount).

>> Most of the questions need only a couple of words or names filled in or something checked. The system won’t let you go to the next page unless you’ve put some mark in the number of boxes required.

>> For the last two questions, please take the time to share your wisdom by writing in your thoughts and comments of any length.

>> Individual responses will ALWAYS be confidential; we will NEVER share which stores took part or what each said.

Remember, we need completed survey responses by June 1 (otherwise we may pester you, and we can be such nags).

Once we receive your survey, we will email instructions on how to activate your discount subscription, so be sure to include a valid email. If you have any general questions, please call the SNEWS office, 530-268-8295, or email If you missed the 2009 survey results, All Access subscribers can check out full results in a four-part story online at, while Freebie subscribers can find the results summary, which was published in the SNEWS 2009 Fitness magazine, by clicking here

Wait! There’s indeed more from SNEWS:

>> If you didn’t get a chance to see our spring 2010 FitBiz report, with the annual state-of-retail summaries and “top retailer” charts, click here to find that, too.

>> Are you being forwarded this and aren’t a subscriber? Ye gawds! Click here to get your very own Freebie subscription (or pass the link to a colleague who should be in-the-know).

Once again, here’s the link to cast your votes in this year’s Retailer survey, click hereor paste the following link into your browser:

–Therese Iknoian

NOTE: If you don’t like doing this kind of thing on the web, are having technical issues or want to talk to a real person, call our main office, 530-268-8295, and we’ll help you out since we want your votes, too.