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Uncommon Path is REI’s new print magazine, publishing for the first time this fall. Stories will range from gear reviews to full feature stories, curated by the same editorial team that produces the Co-op Journal and created with HearstMedia.
“Uncommon Path tells the stories of the experiences, the events, issues, and ideas that shape the relationship between people and life outside,” said Ben Steele, REI’s executive vice president and chief customer officer. “But those stories aren’t limited to trails and peaks. They take us to parks and urban places closer to home, covering issues like climate change impacts that, due to dwindling resources and shrinking local newsrooms, are getting less and less press.”
The magazine will be distributed through all 155 REI stores and select newsstands, plus sent to members.
Plus, the co-op also is investing in 10 local news organizations through NewsMatch, a national matching-gift campaign that runs from Nov. 1 to Dec. 31. Total giving to news in 2019 will total $100,000.