Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In



SNEWS Fitness Retailer Survey: Let us help the industry by sharing your thoughts now

Retailers, don’t miss your chance to tell SNEWS and the industry what you think in our annual Fitness Retailer Survey! Now open and seeking responses – and you don’t have to disclose info on revenues if you don’t want to.

Get access to everything we publish when you sign up for Outside+.

The ninth annual SNEWS® Fitness Retailer Survey opened in mid-May and, per normal, responses are coming in well. But we could use more – yours, for sure. Remember, this is your ONLY chance to have your say in the sole independent survey of retailers.

Take a few minutes to respond now before you forget!

Worried about revealing revenue detail? Our ONE question asking for a range of your annual revenues is OPTIONAL. So if you really don’t want to say anything (not as if we’ve ever revealed anything we shouldn’t!), just skip it.

Results are due by June 13, so we can tally them and write up the outcome in a series of late summer stories leading up to the Health & Fitness Business Show in September.

Your opinion as a retailer is vital Just click here or cut-and-paste this URL into your browser ( ). You’ll be taken directly to the survey.

One survey response per business. If you have more than one store, please have one buyer or manager take responsibility for answering for your entire group. If you are not the person who normally does this, please check before you just dive in.

Other good stuff to know:

>> Each question with an asterisk (*) needs a response so we can better track annual changes (and so you can get your subscription discount).

>> Most of the questions need only a couple of words or names filled in or something checked. The system won’t let you go to the next page unless you’ve put some mark in the number of boxes required.

>> For the last question, please take the time to share your wisdom by writing in your thoughts and comments of any length.

>> Individual responses will ALWAYS be confidential; we will NEVER share which stores took part or what each said.

Remember, we need completed survey responses by June 13 (otherwise we may pester you. And we can be such nags). This year’s survey is shorter and tighter although for comparison purposes we still need to ask category detail.

Thank you? Yes! A big SNEWS subscription discount for your time. Of course you’ll get the usual great discount on a one-year All Access SNEWS subscription (one per store) or a renewal. One discount per business/company and valid for surveys fully completed by the deadline of June 13.

Once we close the survey, we will be emailing instructions on how to activate your discount subscription, so be sure to include a valid email. If you have any general questions, please call the SNEWS office, 530-268-8295, or email If you missed the 2010 survey results, All Access subscribers can check out full results in a four-part story online at

Once again, here’s the link to cast your votes in this year’s Retailer survey, Click here or paste the following link into your browser:

Therese Iknoian

NOTE: If you don’t like doing this kind of thing on the web, are having technical issues or want to talk to a real person, call our main office, 530-268-8295, and we’ll help you out since we want your votes, too.