SNEWS Fitness Retailer Survey ready and waiting for your answers

It’s time for the seventh-annual SNEWS® Fitness Retailer Survey! We hope — as we know your suppliers hope — you’ll take part to make this year’s results even more thorough, compelling and informative than last year’s. We all learn something every year.

Your opinion as a retailer is valuable and it’s easy to participate. You can take the survey quickly and easily online, sending us the results electronically. Just go to: www.outsidebusinessjournal.com/fitsurvey. Results are due by April 24 so we can tabulate them in time to include in the July 2009 SNEWS® Fitness magazine. (If you don’t have easy access to the Internet or are having technical issues, call our main office, 530-268-8295, and we’ll help you out since we want your voice to count too.)

As a thank-you for helping us and the industry by sharing your insights, we are happy to offer one individual, one-year SNEWS® All Access subscription for $75 off. That’s one year of news without access limitations for $120 instead of $195 — even less than a group subscription. The discount is good for you to activate a new subscription for yourself, a manager, employee or friend of the industry, or also to renew your own or to upgrade a Freebie limited-access subscription. (With a SNEWS All Access subscription, you get all the archives, special features, full survey results, PR posting, printing capability, outdoor news and other cool stuff, compared to a Freebie subscription’s access only to the previous seven days of news headlines.)

A few things to know before you answer the survey:

• If you have more than one store, please have one buyer or manager take responsibility for answering for your entire group.
• Each question needs a response (so we can better track annual changes and so you can get your subscription discount).
• Most of the questions need only a couple of words or names filled in or something checked. The system won’t let you go to the next page unless you’ve put some mark in all the boxes.
• For the last two questions, please take the time to share your wisdom by writing in your thoughts and comments.
• Individual responses will ALWAYS be confidential; we will NEVER share which stores took part or what each said. 

Remember, we need completed survey responses by April 24 (otherwise we may pester you, and we can be such nags).

Once we receive your survey, we will email instructions on how to activate your discount subscription, so be sure to include a valid email. If you have any general questions, please call the SNEWS office, 530-268-8295, or email survey@snewsnet.com. If you missed the 2008 survey results in last year’s SNEWS magazine, All Access subscribers can check out full results at www.outsidebusinessjournal.com/surveys, while Freebie subscribers can find the results summary in the SNEWS 2008 Fitness magazine — click here and scroll down to the bright red cover to find the table of contents’ survey listing.

Wait! There’s indeed more:

>> If you didn’t get a chance to see our spring 2009 eFitBiz, with the annual state-of-retail reports and charts, click here to find that too at the top of the page. It is now a virtual magazine with video and audio content that allows you to watch, see, and experience content and advertisements.

>> Are you being forwarded this and aren’t a subscriber? Ye gawds! Click here to get your very own Freebie subscription (or pass the link to a colleague who should be in-the-know too).

Once again, here’s the link to dig into this year’s survey, click here or paste the following link into your browser (www.outsidebusinessjournal.com/fitsurvey).

–Therese Iknoian