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SNEWS Fitness Retailer Survey: Still time to share your thoughts; deadline extended

Retailers, the deadline on the annual Fitness Retailer Survey has been extended through June 20! Don’t miss your chance to tell SNEWS and the industry what you think – and you don’t have to disclose info on revenues if you don’t want to.

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SNEWS® has added a week to the deadline for responses to the ninth annual SNEWS® Fitness Retailer Survey. You now have until June 20. We have many, many already heaping up, but we could use more — yours, for sure. This is your ONLY chance each year to have your say in the sole, independent survey of retailers.

Take a few minutes to respond now before you forget!

Don’t worry about revealing revenues: The question asking for a range of your annual revenues is OPTIONAL. So you if you really don’t want to say anything (not as if we’ve ever revealed anything we shouldn’t!), just skip it.

Responses are due by June 20, so we can tally them and write up the outcome in a series of summer stories leading up to the Health & Fitness Business Expo in September.

Your opinion as a retailer is vital. Just click here, or cut-and-paste this URL ( into your browser to be taken directly to the survey.

One survey response per business: If you have more than one store, please have only one buyer or manager answer for your entire group. If you are not the person who normally does this, please check before you just dive in.

And for those who have responded but had to stop at some point: don’t forget to go back and finish!

Other good stuff to know:

>> Each question with an asterisk (*) needs a response so we can better track annual changes (and so you can get your subscription discount).

>> Most of the questions need only a couple of words or names filled in or something checked. The system won’t let you go to the next page unless you’ve put some mark in the number of boxes required.

>> For the last question, please take the time to share your wisdom by writing in your thoughts and comments of any length.

>> Individual responses will ALWAYS be confidential; we will NEVER share which stores took part or their answers.

Remember, we need completed survey responses by June 20 — otherwise we may pester you. And we can be such nags.

If you have any general questions, please call the SNEWS office, 530-268-8295, or email If you missed the 2010 survey results, All Access subscribers can check out full results in a four-part story online at

Once again, here’s the link to cast your votes in this year’s Retailer survey, Click here or paste the following link into your browser:

–Therese Iknoian

NOTE: All respondents will get the usual great discount on a one-year All Access SNEWS subscription (one per store) or on a renewal. One discount per business/company and valid for surveys fully completed by the June 20 deadline. Once we close the survey, we will be emailing instructions on how to activate your discount subscription, so be sure to include a valid email.