was founded by Jim Holland and the late John Bresee in 1996. They started from humble beginnings in a Park City garage and their first sale was a Pieps 457 Opti-finder avalanche beacon. Over the last two decades, has grown into one of the largest outdoor gear e-commerce channels. In 2007, it was sold to John Malone’s Liberty Media Corp and again to TSG Consumer Partners in 2015. Melanie Cox is the current CEO.