Kristin Carpenter-Ogden

The eight-week digital course from Verde Brand Communications founder Kristin Carpenter is back with an updated curriculum.

GearHeads Outdoor Store won our 2019 #CoolShop Award by a landslide. Find out what makes this unique store a Moab landmark.

Outdoor specialty retail needed its own podcast. So two years ago, Kristin Carpenter went digging for answers to some of their biggest questions.

Fire danger prompts rare national forest closures in Colorado and New Mexico, putting a hold on the tourism stream to surrounding communities.

Ignoring the ecommerce behemoth isn’t an option anymore—but that doesn’t mean navigating this channel is easy.

Customers still love brick-and-mortar retailers—so the smartest vendors make sure shoppers know where to get a premium touch-and-feel experience with their gear.

Distributing too widely can spell trouble for a vendor’s brick-and-mortar strategy, but pairing up with the right retailers is a match made in sales heaven.

What was it Abraham Lincoln said about a house divided? When a vendor’s internal channels compete, everybody loses—but when they work as a team, businesses thrive.

Managing multiple distribution channels takes finesse, but the payoffs of maintaining a robust wholesale business are worth it.