Mikaela Shiffrin’s Record-Setting Season Fuels Popularity of #LEKISHIFFRINSELFIE Instagram Promotion
Seventeen lucky winners took home race gear this season.
Every time Shiffrin lands on the podium, a #LEKISHIFFRINSELFIE hashtag winner will be selected to receive $250 worth of LEKI gear and the race shop they tagged will receive a $250 LEKI credit.
What's better than free gear and kombucha?
In its inaugural year, the awards were created to recognize the best of the best.