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Luis Benitez

Luis Benitez, the director of the Colorado Outdoor Recreation Industry Office, was appointed in 2015. Colorado Office of Economic Development and International Trade Luis Benitez was appointed director of the newly created Colorado Office of Outdoor Recreation Industry in 2013. A much respected climber, Benitez has summited Everest size times. Earlier in his career he worked at Outward Bound, where he helped develop the leadership curriculum and led expeditions all over the world. 

As one of the first government-appointed outdoor recreation officers, Benitez had been an outspoken champion for creating similar offices all over the country.

Benitez was also a key player in Outdoor Retailer’s move to Denver. 

In March 2019, Benitez became the VP of Government Affairs and Global Impact at VF Corporation, the parent company of The North Face, Icebreaker, Altra, Eagle Creek, and Jansport to name a few.