Outdoor Diversity Coalition

The Outdoor Diversity Coalition stands for diversity in the outdoors. Tag #OutDivCo to join the conversation.Courtesy Outdoor Diversity Coalition is a group of outdoor professionals who’s goal is to make the outdoors a more welcoming place for people of color. The group was built on the principle that a more diverse outdoor industry is a healthier one.

Co-founded by brothers Jeff and Justin Wiguna, who also founded Kuju Coffee, and Zoe Balaconis, editor of Misadventures Magazine, ODC’s mission is “to diversify the outdoor industry and provide pathways to to make experiencing the outdoors possible for people from all walks of life.”


"Diversity breeds innovation."

In between cups of Kuju Coffee, CEO and co-founder of Outdoor Diversity Coalition, Jeff Wiguna, talks about how a healthier, larger outdoor  industry benefits everyone, and no matter who you are, getting outside is the answer.