Townsend Bertram & Company in Carrboro, North Carolina, is pushing gender inclusivity and has a number of innovative in-store experiences like its beauty bar and kombucha tap.Courtesy Retail Voice is a monthly column by Betsy Bertram, of Bertram Consulting and Townsend Bertram & Company Adventure Outfitters in Carrboro, North Carolina. The column covers topics most pressing to outdoor specialty retailers, such as what it means to be a responsible retailer, how to plan strategically for buying at trade shows, retaining and training staff, and more.
SNEWS is devoted to providing retail retailers with resources and insights to ensure their long-term health and growth: Retail Voice, along with other tools like Retail College | How To Sell Courses, are two examples.
“Inspired by conversations with other retailers at shows, I saw the incredible impact of sharing best business practices and opening up honest dialogue about the challenges we all face,” Bertram said. “I hope Retail Voice creates a monthly opportunity for us retailers to raise our voices and make meaningful changes in our stores and industry.”