Wes Allen

Wes Allen is the co-owner of Sunlight Sports, a specialty outdoor retailer in the Yellowstone gateway community of Cody, Wyoming.

Allen is the co-founder of the Argot Agency, which works with premium brands to create and execute unique and engaging custom marketing campaigns at top tier specialty retailers in order to grow brand affinity and sales.

Allen also served as the president of Grassroots Outdoor Alliance from 2014 to 2016 and was key in the growth of that organization as the predominant voice of specialty outdoor retail.