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How to win a spot among the best 50 products of the season

Retailers look to Outside Business Journal to find the hottest products coming out next season. Think you have a good one? Here’s how to get your new product featured in OBJ 50, a curated report of the most anticipated new product launches.  


Get access to everything we publish when you sign up for Outside+.

With supply chain disruptions still impacting the outdoor industry, retailers are more interested than ever on discovering new products they can stock their shelves with.

OBJ 50 is our highly coveted, semiannual selection of the best products the outdoor and snow sports industry has to offer. We receive hundreds of submissions each season, cull out the fluff, then ask a panel of retailers, consumers, and gear testers to rank them according to the Covet Factor. Only the top 50 products make the cut.

If you believe you’ve got one of the season’s top picks, gather the details and photos, and fill out the form below. You can submit up to three products per brand, but only 50 will make our lineup, so choose your entries wisely and pique our interest!

Submit your products here.

Products must be submitted by December 3rd 2021. Feel free to email Justin & Patrice at justinklavigne@gmail.com with any questions. 

Pro tip: We receive hundreds of submissions. Make yours stand out by avoiding superlative jargon while still providing compelling details about innovation and performance.

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