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The Magazine

The Voice: FAQ

What you need to know about The Voice.

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The Voice, a magazine cover mock up
This is a mock cover of our inaugural issue of The Voice.Designed by Mike Leister

What date will the first issue drop?

Day 1 of the Outdoor Retailer show, January 30, 2019.

How many days of issues?

The Voice is not a daily show magazine. It’s a single premium magazine that is timed to drop at the the show. For digital daily show coverage, opinions, and analysis, SNEWS is the place.

How many pages will it be?

100+ pages on premium paper.

Will The Voice be strictly print?

Stories will debut via our print issue and syndicate via SNEWS Online,

Still doing gear coverage?

Of course…it’s in our blood! We will have highly curated product spotlights, plus authoritative and authentic gear trends and forecasting coverage. We also have a few surprises up our sleeves around gear.

What are the advertising deadlines?

December 19, 2018.

What are the editorial deadlines for editorial for the first issue?

Our deadline to pitch story ideas is December 15, 2018. Brands and PR people can tell us about their new products through this portal up until December 14, 2018. Time is short, so submit your products for consideration today!

Who is the editorial contact to pitch stories to?

Elisabeth Kwak-Hefferan,

Who is the editorial team?

Kristin Hostetter, Editor-in-Chief of SNEWS is at the helm. Hostetter recently won Editor of the Year at Outdoor Media Summit. Before joining SNEWS, she was the gear editor at BACKPACKER for more than two decades. Also on the team are Elisabeth Kwak-Hefferan and Casey Lyons, who have both been the editors behind several of BACKPACKER’s many ASME awards and nominations and Amelia Arvesen, winner of the 2016 Kansas Press Association investigative award. Shannon Davis, former editor of Climbing is an associate editor. Mike Leister is the art director whose work has earned him three ASME nominees. National Magazine Award winner, Tracy Ross, is on tap for a provocative feature or two, and we’re also working with a host of other celebrated writers as well as plenty of fresh new faces.

How will The Voice be different from what Emerald Expositions is doing with its Outdoor Retailer publications?

Over the years, we’ve heard from so many brands and retailers that our industry needs an independent source of news and content around trade show time. We carefully chose the name of this new magazine because we want our content to truly reflect our industry’s many diverse and emerging voices. Unfiltered. Unbiased. Maybe even a little uncomfortable at times. The Voice is also anchored by the outdoor industry’s commitment to cause and mission with its Impact Project. We will continue covering gear, trade policy, and retail trends like nobody’s business, but we’ll also tackle bigger issues head-on that brands and shops are facing in this turbulent retail age, including trade shows. With the Impact Project, we’re offering our partners the chance to pay it forward and make their investment with SNEWS mean something. The Voice stands for what we write about—actionable change.

Do I need to be exhibiting at Outdoor Retailer to be included in The Voice?

No. While our magazine drops at the show, it is inclusive to the entire industry, whether you are attending or not.

What is the Impact Project?

The Voice supports each brand partners’ missions through a cooperative effort by applying 20 percent of every dollar invested to content or advertising to promote each brand’s respective cause. If you spend $10K, we’ll give you $2K worth of digital advertising, social promotion, or sponsored content that highlights the cause or brand of your choice. It’s a new way for you to support the causes you believe in, and a unique way that we can support you as a brand that gives back. As an alternative, you can choose to take the 20 percent savings on your ad buy as we know your costs continue to rise and any savings can make a big impact to you.

What will the magazine content look like?

Best-in-industry gear trend and product information, deep reporting on mission-critical topics, actionable retail advice, and unbiased analysis and opinions on the state of the outdoor industry from a diverse range of people and business leaders, both inside and outside the outdoor industry.

The trade media world is very crowded; why will The Voice succeed?

The Voice is an extension of SNEWS, a solidified and respected outdoor industry trade publication for 35 years. We have a winning combination of trusted journalism, coupled with the masterminds of Active Interest Media to drive innovation. But most importantly, we have a deep desire to dive into the real issues that are shaping our industry in an unprecedented way.

Why should I advertise in The Voice?

First, to support independent trade journalism that examines the big issues facing our industry. Second, The Voice gives you the opportunity to be visible alongside this stable of integrity-built, independent and mission-driven content is synergetic to the future of your brand. The Voice extends off the pages of its premium print issues to forward-focused initiatives including custom Facebook Live, a swath of Instagram tactics, and a podcast which will launch in 2019. The Voice knows and understands where today’s outdoor industry target consumers are and forecasts where they will be next.

Where can consumers find the issue?

The issue will be widely available throughout the show and mailed to retailers immediately following the show.

Details about the Podcast programming.

Our parent company Active Interest Media committed to a podcast network as of Spring 2018. SNEWS has conceptualized this podcast for nearly three years and we are thrilled to bring it to fruition through the lens of The Voice. We will curate this podcast to energize our industry with interviews, in-the-field storytelling and investigative reporting — paving its path to be both informative and fun for our fanbase.

Who do you think will read this?

The brands, retailers, reps, PR companies, and media that make up our many businesses in the outdoor industry, plus industry watchers in the business and financial sectors.

Will The Voice have a social component? If so, when will it start? What is the hashtag?

The Voice will make its social media debut pre-Outdoor Retailer Snow Show through its sister publication SNEWS. Follow our story through #WeKnowOutdoors, @SnewsTeam. 

Are there discounts to be had between The Voice and SNEWS?

Yes, we will work with our partners that choose to participate in both The Voice and SNEWS. There are even further economies of scale for brands who want to reach our other audiences in BACKPACKER, Climbing, Ski, Warren Miller, Fly Film Tour, National Park Trips, and/or Outdoor Guide. We value our partners and want to show our appreciation by extending greater discounts as your investment with us grows.

More Questions? 

Email SNEWS directly with your questions or inquiries. 

Editorial Team: Kristin Hostetter

Sales and Advertising: Greg Thayer and Susie von Mettenheim