Get access to everything we publish when you sign up for Outside+.
Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off.
Now, it’s our chance. That’s why we created the Plastic Impact Alliance.
Together as an industry, let’s make it our goal to throw away as little as possible at our next biggest gathering—Outdoor Retailer Summer Market—and be the most sustainable we’ve ever been at a trade show.
As of today, 96 brands have united with us to form the Plastic Impact Alliance and commit to rejecting single-use plastic at the trade show. We’re putting together a tool kit with resources about hosting water stations and eco-friendly happy hours, working with Emerald Expositions and the event center, and social media activation
A slew of PR companies have signed on as well, and we’re also welcoming specialty outdoor retailers and outdoor media companies to join The Alliance.
Why Colorado, United By Blue, KEEN, KAVU, Outdoor Industry Association, and NEMO joined the Plastic Impact Alliance
Colorado Office of Outdoor Recreation Industry Acting Director Nathan Fey
“The Plastic Use Impact Promise was born out of the very values that brought Outdoor Retailer to Colorado. Our Leave No Trace environmental commitment is authentic to who we are, whether on the mountain top or the convention floor. As a headwater state, we can directly lead the reduction of plastics found on public lands or flow downstream.”
United By Blue Founder and CEO Brian Linton
“Preserving access to clean water is integral to survival. There are too many single-use plastics at our trade shows, in our supply chains, and in our products that make that access increasingly unattainable. At industry trade shows, we tout the importance and innovation of reusable water bottles, but the stream of single-use plastics is ever-flowing. We’re proud to take our commitment to waterway conservation one step further, stand with SNEWS, and pledge to reduce our impact and reject single-use plastic usage at Outdoor Retailer.”
NEMO VP of Marketing Kate Paine
“Sometimes we all have the best intent, but it takes identifying an issue and simply deciding to make a change. While we often think of plastic as recyclable, the amount that ends up in landfills and the ocean is astounding. The best choice is not to use it in the first place, and work together to create new norms and habits that don’t depend on single-use plastics. Outdoor Retailer is the right time for our industry to collectively make this move, which is why NEMO is proud to join The Plastic Impact Alliance.”
KAVU Founder Barry Barr
“We are excited about the Plastic Impact Alliance. I get to travel the world and I see firsthand the negative effects of single use plastic. Working with The Alliance, I believe we can change our consumption habits and reduce all plastic consumption.”
Outdoor Industry Association Executive Director Amy Roberts
“OIA’s commitment to reusable containers and away from single use plastics at OR is right in line with the industry’s broader commitment to product sustainability and the collaborative efforts through our Sustainability Working Group to reduce our footprint in general. Reducing waste [through the Plastic Impact Alliance] reflects the industry’s commitment to making products that are lighter on the environment and preserves the wild places we fight for.”
GM of KEEN Outdoor, Lifestyle, and Kids Erik Burbank
“The impact of single use plastics on our environment is at a pandemic level and our industry has to unite and step up to take action. Signing the Plastic Impact Promise and being a member of the Plastic Impact Alliance is a natural step for KEEN in that process. As an independently-owned, values-led company, we have consistently been conscious of the choices we make and their impacts they may have on the environment. Eliminating single use plastics is a priority in our facilities around the world, and will be the central theme to our KEENFEST celebration at this Summers Outdoor Retailer show.”
By joining the Plastic Impact Alliance, you agree to:
1. Sign our Plastic Impact Promise and share it with your employees and personal network. By signing, you promise to bring your personal drinking vessel to the show and reject single-use plastic. More names = more power to effect change.
2. If you are an exhibitor, host a water station at your booth. Do not bring in plastic bottles.
3. If you are a PR company or media company, write about the Alliance and help us promote the cause and the Promise.
4. Provide reusable bottles/cups at any beverage-related events at your booth. If your company is a reusable bottle manufacturer, donate 100 bottles to The Alliance. We’ll distribute them to anyone who signs the pledge on the show floor.
5. Allow us to use your logo in the marketing and education of this initiative.
This is an inclusive collaboration and we invite every exhibiting brand to join. If you support this mission and want to join The Alliance or have any questions, please let us know at email@example.com.