Download your free copies of the O.R. Daily – Winter Market 2015
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Outdoor Retailer Winter Market 2015 is a wrap and SNEWS has all your coverage from the trade show in the O.R. Daily. Check out our 100-page, tablet-friendly digital issues and get caught up on all the news, gear and photos from the show’s top events.
Access denied to this issue if your group size is greater than 12. Our cover story on Day 1 looks at the increasing red tape guides and nonprofits face to get larger groups of their members outdoors. But is that a good thing? Should the wilderness be solitary or social? Our reporter Jason Blevins delves into the debate. Plus, news and photos from the show’s All Mountain Demo at Solitude Mountain Resort, and our Q&As with new Outdoor Retailer Show Director Marisa Nicholson and former U.S. Secretary of the Interior Bruce Babbitt. Gear trend coverage includes: shells, insulation, baselayers and women’s and lifestyle apparel.
REI CEO Jerry Stritzke adorns our cover on Day 2 as we previewed his talk for Friday’s OIWC Breakfast. Find out how the nation’s largest outdoor retailer aims to stay local and remain nimble in the face of disruptive technologies and changing consumer habits. There’s plenty more news with an update on responsible down standards — The North Face and Patagonia vie for followers — a recap of the OIA Industry Breakfast and a tour of Made in the USA at Outdoor Retailer. Our Q&As this issue catch up with Patagonia’s Jill Dumain and ExOfficio’s Brian Thompson, and our feature looks at the next generation of specialty retail owners. Gear trend coverage includes: winter boots, running footwear, lifestyle kicks, and socks for the slopes.
Do you recognize Mr. Yuk on the cover of Day 3? Outdoor brands are being warned to stay away from the formulas in water-resistant DWR, and urged find more eco-friendly alternatives. Can the new stuff meet consumer performance demands? There’s plenty more news with coverage of former U.S. Secretary of the Interior Bruce Babbitt’s talk at the Conservation Alliance Breakfast, snow safety education, getting to know the modern outdoorswoman and scouting millennial parents. Our Q&As are with attorney Devon Zastrow Newman and new Falcon Guides publisher Jim Childs. Gear trends coverage includes: winter safety gear, packs, goggles, gloves, poles, ice climbing equipment and adventure travel items.
It’s no Dawn Wall, but on Day 4, Kevin Jorgeson climbs our cover, then sits down with O.R. Daily to talk about all the national media attention and what’s next for the rising star. More news: REI announces a $1.5 million gift to the Outdoor Industries Women’s Coalition to get more women into leadership roles. Brands and retailers debate the effects of the growing direct-to-consumer business. And we talk to the first Nepali women to climb K2. Plus Best of Booth Awards and our Q&As with the American Hiking Society’s Gregory Miller and Dynafit/Salewa parent company head Heiner Oberrauch. Gear trend coverage includes: backcountry skis, boots, bindings, nordic gear, snowboards and helmets.
There’s plenty more to read in every issue with coverage of new exhibitors, new product picks, and a ton of photos captured at the show.
Finally, be sure to share the Outdoor Retailer life, fun and gear on social media. All these issues are free and open to the public. Here’s the link to share for this article: https://www.outsidebusinessjournal.com/trade-show/download-your-free-copies-of-the-o-r-daily-winter-market-2015
–SNEWS Editors
