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ispo Russia Has Good Winter Premier
â€¢6,823 visitors at the Crocus Center Moscow with 230 national and international brands from 21 countries
â€¢Exhibiting brands praise visitor quality
â€¢Supporting program and hall layouts very well received
â€¢Expansion of measures planned for visitor acquisition
ispo Russia had a successful winter premier in the Crocus Center Moscow from February 20 to 23, 2006 following the summer event in September 2005. A total of 230 brands from 21 countries exhibited their latest fashion collections and sports products over an area of 11,000 sq. m.; the exhibitors also included national service and technology suppliers.
Manfred Wutzlhofer, Chief Executive Officer of Messe MÃ¼nchen GmbH, stated:
â€œWe have succeeded in implementing the concept of ispo Russia at the first winter event too. The trade fair was designed for high quality national and international brands and provided retailers with a range of offers, with which they can position themselves competitively on an international level in the long term.â€
Only trade visitors were registered on all four trade days, and opinion-makers in the sports industry were admitted on the last day. A total of 6,823 visitors were from 69 different regions of Russia as well as 23 other countries were recorded. In addition to Russia, the largest visitor contingents came from Kazakhstan, Ukraine and Belarus.
The participating brands were very satisfied with the quality of visitors and newly acquired contacts with retailers, who made a lot of orders for a great number of stores for the most part. Top-rate buyers of large multi-sport chains came to Moscow from up to 70 regions of Russia thanks to the successful launch of the exclusive Buyer Account Program.
Kirill Obukhov, Marketing Director Fischer Moscow:
â€œWe did not expect such a good amount of new customers. We could establish many new business contacts, from Moscow and Central Russia and also from Belarus. We are very satisfied with the show and have a very good feeling about it.â€
Kent Toernqvist, Marketing Manager Craft Russia:
â€œFor a brand that is new in these markets it is absolutely necessary to be here. The spectrum of retailers is very wide, ispo Russia is the meeting point for people from different regions. We really met the right people and got many new contacts from St. Petersburg to Moscow and Central Russia to the Black Sea. It is an important platform also to get new impulses for the business.â€
Alex Selivanov, Sales Representative Eastern Europe Trespass:
â€œThe selection of visitors is good, we have the right people here. Although there is less frequency than in September last year, we had very good new contacts. The competition is tough and it is important to take advantage of the fact that some Russian retailers are keen to revise their brand portfolio. As a result of this revision they might welcome such a brand as Trespass. Besides that ispo Russia is also very important to introduce the idea of the sports community to these markets.â€
Keni Luhtanen, Export Director L-Fashion Group:
â€œOur company is since the 60s in the market and we are already working with most of the important shops and chains in Eastern Europe. Although we got many new contacts at ispo Russia the main target for us is to reinforce established contacts and to be present at ispo Russia and strengthen our image with different events like fashion shows.â€
Birgitt Lorenz, Sportalm:
â€žWe are already quite active in this market and participated at ispo Russia for the first time. We invited all of our retailers prior to the show and we were booked with appointments from the first to the last day, using ispo Russia as a real order platform.â€
Merkulov Roman, Footwear Brand Manager New Balance:
â€œNew Balance is present in the market for 11 years but we are still looking for new and fresh contacts. We were able to get a few more clients at ispo Russia. The show looks really great, the hall is very well built up and designed.â€
The organizers of ispo Russia â€“ â€“ Messe MÃ¼nchen GmbH and the Sport Communication Group, SCG â€“ are going to expand visitor acquisition in collaboration with their partner RASIE, Russian Association of the Sporting Goods Industry, in the individual regions of Russia as well as in the neighboring Eastern European and Central Asian markets to attract even more visitors to Moscow.
Anastasiya Vasilkova, General Director SCG:
â€œWe are going to continue our measures for visitor acquisition as well as our communication activities â€“ road shows, press conferences, ads, e-newsletter and websites â€“ to penetrate the individual markets even more and inform retailers on site with a show and convince them to visit ispo Russia in Moscow.â€
As at ispo in Munich, the organizers arranged a comprehensive supporting program for ispo Russia in Moscow, which provided trade fair participants with substantially additional information, know-how and chances to share experiences in addition to the product exhibitions. In addition to various seminars, workshops and fashion shows, the 3rd International Congress â€œSport Venues: Investment â€“ Construction â€“ Maintenanceâ€ as well as the round table â€œProblems of Attracting Investments to the Sports Industry of the Russian Federationâ€ were held.
Russian companies especially praised the hall layout, design and the trade fair organization in addition to the supporting program.
Ragim Kirimov, CEO of the BASK daughter company TD Ekipirovochny Center:
â€œBASK is exhibiting at ispo Russia for the second time and we are going to follow up with the show in September 2006. We would like to mention that the fair is very well organized. This is a prestigious event, and we like it. We take part to show up and see what other companies produce.â€œ
Evgenia Gromova and Elena Shadrina, VIVAX:
â€œWe are taking part at ispo Russia for the first time and we like the fairground, parking and organization very much. Holding events like ispo in Russia is a true gap, we can be proud for Russia. We wish there were more fitness-clubs and famous sportsmen here, ispo should be more integrated into sports.â€œ
Ekaterina Obydennova, Mizuno:
â€œThe fair is great. We already took part in the fair in September and decided to participate again at the winter show. This is what we really like and what’s going to be interesting for us forever. We think ispo Russia is bright, with many brands, positive! The information support is well organized. Every day you have information and great photos on the website!â€
Additional Retailer Statements about ispo Russia winter 06:
Alexey Pschenitschny, General Manager of â€œWysschaja Ligaâ€ from Krasnodar:
â€œispo Russia represents a collaborative business ventures for us where we met our partners and suppliers. We would like to express our thanks for the organization of this business center and the carrying out of the buyer program. The organizers provided optimum work conditions for us.â€
Munir Gafiatullin, Member of the Executive Board of the GUM Center:
â€œConsidering that ispo Russia was only held for the second time, it has already proven to be very successful and has taken a leading position. We are extremely pleased that the creation of new brands in Russia has been taken note of. ispo is a great event, the meeting place for pros, and a place where old friends meet and you find new ones.â€
Michail Moiseev, Director of â€œOruscheing Dvorâ€ from Chafarovsk:
â€œThe exhibition is professional and large as well as targeted for a professional audience. Our work with exhibitors was productive. ispo Russia is an inspiration for us, and it gives us lots of ideas for further development.â€
Marsil Dautov, Director of â€œSpartaâ€ from Perm:
â€œispo Russia was a good experience for us. I was very happy to find new partners, meet old ones and to have the chance to work out new strategies. We are going to pursue the contacts we made in any case.â€
ispo Russia summer 06 will take place in Moscow from September 20 to 23, 2006