ORSM '12 New Exhibitors Preview: Glam Headbands
SNEWS highlights some new exhibitors at the Outdoor Retailer Summer Market 2012 trade show. Check out Glam Headband's story and swing by its booth if you're at the show.
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Glam Headbands
www.glamheadbands.com / Erika Ewers, owner / Los Angeles, Calif. / #PV621 / Founded 2009
Erika Ewers on Glam Headbands: Glam Headbands are different than other headbands for many reasons: 1.) They are all adjustable so they fit each head perfectly; 2.)They all have a non-slip lining; 3.) They have low wholesale prices, ranging from $5 to $7, and allow for a more than double markeup; and 4.) They have low minimum orders.
Tell us about your brands and products?
Glam Headbands are all adjustable, non-slip and super cute.
What were you, as the founder of the company, doing before this?
I worked as a wardrobe stylist for magazine editorials and print advertising.
Where did your inspiration come from?
I got headaches from other headbands within 45 minutes and was inspired by adjustable baseball caps.
What’s the one best feature of your product?
The adjustable and rubberized elastic that guarantees they fit perfectly.
What has been your biggest challenge?
Everything about launching a small business.
Why are you exhibiting at Outdoor Retailer?
To set up wholesale accounts with sporting goods stores.
Who do you look up to in the industry?
Under Armour.
Who do you want to compete against in the industry?
Sweaty Bands.
