ORSM '12 New Exhibitors Recap: Kenmark Sports
SNEWS highlights some new exhibitors that attended the Outdoor Retailer Summer Market 2012 trade show. Check out Kenmark Sports’ story and visit their website for more information about their products.
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www.kenmarksports.com / Kendall Thompson, president / Houston, Texas / Founded 2011
Kendall Thompson on Kenmark Sports: “Kenmark Sports has launched the first multi-functional armband on the market, the Armband Water Bottle. It’s versatile, lightweight, easy-to-use and perfect for both men and women. Providing both high performance and complete functionality, the Armband Water Bottle features a slim, detachable pocket to carry essentials such as an iPod, Smartphone, keys, credit cards, or cash during runs, hikes, bike rides, workouts and other physical activities. The insulated case is designed to keep your liquid cool. The ultra-comfortable neoprene armband offers an adjustable, snug fit and easy access to a sleek aluminum water bottle container.”
Tell us about your brands and products:
Kenmark Sports has most recently launched the first motivational message compression shirts for men and women to help customers stay focused and motivated throughout their fitness pursuits. Unlike the existing products on the market featuring a simple logo or brand name, Kenmark’s shirts feature inspirational fitness messages – such as “Fitness is a Lifestyle” and “Hard Work Dedication” – on both Women’s Racerback Tank Tops and Men’s Compression Shirts.
What were you, as the founder of the company, doing before this?
I was working as an IT consultant.
Where did your inspiration come from?
As an avid runner, I grew frustrated searching for a portable water bottle that was comfortable, practical and an all-in-one fit for my essential items. Through personal experience and research, the Armband Water Bottle design was born. I knew my product idea would fill an unmet need in the sporting goods industry.
What’s the one best feature of your product?
The detachable pocket.
What has been your biggest challenge?
Exposure. We have a great product and brand, but I believe that extensive media coverage would increase consumer awareness of our brand and enable us to increase market share.
Why did you attend Outdoor Retailer?
It’s a great opportunity for me to sell my product to store buyers all over the world.
Who do you look up to in the industry?
All of the brands delivering innovative products to the market place.
Who do you want to compete against in the industry?
We want to compete against ourselves and continue to deliver innovative products our customers love.