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Outdoor Retailer

Deadlines for Outdoor Retailer Daily Summer Market 2016

With Winter Market 2016 coming two weeks earlier in the month, so do our deadlines. Find out all you need to know about O.R. Daily submissions.

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It’s time to start submitting your new products, brands and stories for potential coverage in this year’s Outdoor Retailer Summer Market 2016 Daily, the show’s official publication. The O.R. Daily, published by SNEWS, strives to represent every company in our five issues distributed at the show, but that requires your help in following the submission guidelines and deadlines below. We typically receive more content than we have room to fit into the publication, so be sure to read and follow all the directions and meet deadlines below to increase your chances of being included.

>> New Product Gallery The O.R. Daily New Product Gallery gives your brand the opportunity to submit new products debuting at Outdoor Retailer Summer Market 2016. Submit only NEW products — likely those slated to hit retail in spring/summer 2017 — to be considered for free publication. We get hundreds more submissions than we have slots to fill, so we’re looking for the most innovative and exciting new products. An old favorite in a new color just won’t cut it.(Click photo to the right for an example.)


SNEWS has a web form for exhibitors to submit the products, which helps simplify the process. That makes it extremely important for you to provide exactly the information necessary, as outlined below, because photos can get separated from text and we can’t use them if we don’t know which description they belong to. Click here to register and begin.Submit new products by Tuesday, June 14, 2016.

You are welcome and encouraged to submit multiple products to this section, but keep in mind that each brand likely will receive only one product placement in the New Product Gallery to ensure balanced coverage. Please create a separate entry for each new product submitted. This is your chance to tell us what you will have new at the show. We may also use these submissions to include in any product trend coverage throughout the O.R. Daily. Your submission should be no longer that 50 words and must be written in complete sentences. Include the complete product name within the description.

Please provide our readers with product facts, features and function, rather than gushing, colorful descriptors filled with superlatives. The form also requires a HIGH-RESOLUTION photo of each product — this usually means the photo is greater than 5 inches wide or tall at 300 dpi. Please work with your photography department to ensure that the photo is hi-res. Help us avoid mistakes by naming your photo “CompanyName_ProductName” Eg. “TheNorthFace_CatsMeowSleepingBag.” This is extremely important.

Please make sure that the photo’s file name does NOT include any spaces and/or symbols. If you have any further questions, please email:


>> Events  SNEWS has set up a similar web form to submit any events, happy hours, and free stuff & donations* being conducted at Outdoor Retailer Summer Market 2016. You may edit your submissions up to the deadline.(Click photo to the right for an example.) You must fill out the form completely by Friday, July 8, 2016 to be considered for this free listing in the O.R. Daily. Click here to register and begin.

*Note that show guidelines stipulate that you are not permitted to sell anything at Outdoor Retailer unless all the money is donated to a legitimate 501(c)3 nonprofit company. If you have any further questions, or changes to your submission, please email:


New Exhibitors – welcome to Outdoor Retailer New exhibitors have no reason to be shy at Outdoor Retailer this summer. Let SNEWS and the O.R. Daily introduce you to the crowd. (Click photo to the right for an example.) If you’re an owner or CEO of a company that will be a new, first-time exhibitor at Outdoor Retailer, we want to give you the opportunity for free coverage and exposure in O.R. Daily. Send an email to to request a submission form that must be filled out by the CEO, president or owner of the brand by Tuesday, June 21, 2016 to be considered for coverage. Forms filled out by marketing or public relations folks will not be considered.

News The sooner you get your Outdoor Retailer-related press releases to our editors, the better. We’re always looking for newsworthy information about your company’s trends, marketing strategies, sponsorships, advocacy efforts, promotional campaigns and overall product line launches. BUT … any news we consider for O.R. Daily must be specifically relevant to the show — something at the show, being unveiled at the show, announced at the show, etc. Send this information to the editors of SNEWS at, along with the best contact information for both before and during the show. If your news is largely about a new product, please submit through the New Product Gallery form, above. You must be an official Outdoor Retailer exhibitor and meet the above deadlines to qualify for consideration for free coverage. If you miss the deadlines, or are not an official exhibitor, you are still welcome to advertise in the O.R. Daily.

Advertise with O.R. Daily — The ONLY place you can guarantee your product will be covered As an independent news organization, we make no guarantee for inclusion among our editorial pages. Even if everything is submitted flawlessly, limited pages keep us from getting every product or category covered. But, you can guarantee your company’s presence in all five issues of O.R. Daily Summer Market 2015 among our advertising pages. For more information on reserving your ad space, contact our sales team:

Gregg Thayer:
Office: 303.253.6319
Cell: 303.817.7138

Sharon Burson:

Ad reservations for the O.R. Daily close on Friday, June 10, 2016. Pages fill quickly, so earlier contact is best.

O.R. Daily deadlines recap

New Product Gallery submissions — Tuesday, June 14, 2016
New Exhibitor article submissions — Tuesday, June 21, 2016. Email for submission form.
Ad reservation closing — Friday, June 10, 2016; materials due June 13, 2016
Event submissions — Friday, July 8, 2016

News — No deadline up to the show, but the sooner you send it, the better chance we will consider it for O.R. Daily. Email with news tips, advance info for events and other newsworthy story ideas. Also, check out our tips on how to better your chances to for inclusion in the O.R. Daily.