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Trade Shows & Events

Outdoor Retailer Winter Market Daily deadlines: Free coverage for new exhibitors and more are here

If you are a new exhibitor to Outdoor Retailer attending this upcoming Winter Market, your deadline to submit a form requesting free editorial coverage in the O.R.D. (the official newspaper of the trade show) is fast approaching! Ditto on the deadline for ALL exhibitors who have special events and celebrations.

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Outdoor Retailer Winter Market (Jan. 19-22, 2012) is just over a month away, but some of the deadlines for new exhibitor coverage and your special event coverage in the official newspaper covering Winter Market – O.R.D. powered by SNEWS® – are just around the corner.

You want your events, products and company news covered in O.R.D. (Outdoor Retailer Daily), and we want to be sure you are covered, but that requires your help in following a few simple submission guidelines.

Our goal is to offer the best advice on how to work with the O.R.D. team to ensure maximum opportunity for coverage of your company, products and news at the show.

New Exhibitors – welcome to Outdoor Retailer

New exhibitors have no reason to be shy at Outdoor Retailer this winter. Let SNEWS® introduce you to the crowd.

If you’re an owner or CEO of a company that will be a new exhibitor at Outdoor Retailer Winter Market we want to give you the opportunity for free coverage and exposure in O.R.D. Send an email to by Dec. 19, 2011 requesting a submission form that you’ll need to fill out completely to be considered for coverage.

Keep in mind that we will likely not be able to include every submission so make sure you take the time to fill out the submission form completely, be creative, and tell us why your company or product or founders are newsworthy! Companies that are not included in the O.R.D., and even some that are, will receive bonus coverage in SNEWS online prior to the show to ensure Winter Market attendees know who you are before they arrive on the trade show floor.

O.R.D. Product Zone – The ONLY place you can guarantee your product will be covered

We will always treat every exhibitor with an equal amount of attention – O.R.D. advertiser or not, SNEWS® subscriber or not, large company or small, newbie or long-timer – when determining what products or companies we choose to feature in O.R.D. We would love it if we had sufficient pages to promise that every company who submits products to our New Product Gallery will be featured; however, there are simply too many product submission requests and too little space — all from very good companies pitching very good products.

The only way to absolutely guarantee that your company’s product will appear in the O.R.D. for Winter Market 2012, is to reserve one or more Product Zone placements (pictured, right) with our sales team. It is not free, but it is more robust, and you can publish as many products as you want in the Product Zone. To get more information about this, contact and Elizabeth Averbeck, our sales manager, will be happy to take care of you. Ad reservations close for the O.R.D. Product Zone on December 15, 2011, so earlier contact is best.

O.R.D. Schedule of Events – How do I get my party, press conference, other event or gathering published?

The deadline to submit information about your trade show events (press conferences, celebrity appearances, autograph signings, prize drawings, contests, giveaways, happy hours, parties and other hoopla) for the O.R.D. Schedule of Events is December 19, 2011.

To submit your event/party/or seminar for O.R.D. publication consideration, email the SNEWS/O.R.D. editors at Include the following information in EXACTLY this format, written directly into the email body please — no attached files or documents:

  1. Event name (if possible, make it fun, catchy and creative – and NO more than eight words).
  2. Category for it to be listed in (you may choose ONLY one of the following six): Events – Munchies, Happy Hours & More – Seminars – Cool Stuff for Small Donations* – Free Stuff – After Hours
  3. Date of the event
  4. Time the event begins
  5. Time the event ends
  6. Booth number and your company name
  7. In 25 words OR LESS, describe why anyone should pay attention to your event. Again, make it compelling and fun! If you give us more than 25 words, we may not run your event, so keep it tight.

*If you are not donating 100% of the proceeds (i.e., not just the profits) you will not be included in this section. Note that show guidelines stipulate that you are not permitted to sell anything at Outdoor Retailer unless all the money goes to a legitimate 501(c)3 nonprofit company.

If you have a change or a late addition (we all know how party planning can go), feel free to email the 411 to – concise is best. We can’t promise anything that’s sent to us after the deadline will be included, but we will certainly do our best.

Submitting news to the O.R.D. team to consider for publication

News never has a deadline, but the sooner you get your Outdoor Retailer-related press releases to our editors the better. We’re always looking for newsworthy information about your company’s trends, marketing strategies, sponsorships, advocacy efforts, promotional campaigns, overall product line launches, fun events and parties, and even funny show stories. BUT…any news we consider for O.R.D. must be specifically relevant to the show — something at the show, being unveiled at the show, announced at the show, etc.

In sum, if it is news that folks can follow up on at the show then O.R.D. wants to know about it. Send this information to the editors of SNEWS at Chances of inclusion improve if you send your information in the form of a well-written press release with an accompanying supporting photograph, if pertinent to the pitch, in a high enough resolution to print. Please also include the best contact(s) to reach for further questions, and their best mode of contact before and during the show. And the booth number is mandatory too.

I am not an official exhibitor, but I want to get my news into the O.R.D. How do I do that?

You MUST be an official exhibitor or officially showing to be included in the O.R.D. as part of any editorial or photography coverage; however, you are certainly welcome to advertise in the O.R.D. provided there is space available. Contact our sales team at

OK, so what are those official O.R.D. emails again?

For the O.R.D. Schedule of Events –

For news coverage consideration at the show –

For new exhibitors features —

For general comments and questions –

And, for O.R.D. ad sales and classifieds, both at this O.R.D. and at upcoming shows –

If you submit a release or product highlight to one email, above, please do not submit it to others. Determine where your information fits, then email us there!

Not show news but still news?

We definitely still want to hear about news that is not related to the show. But if it is news that does not pertain to something happening at the show or is not related to the show in some way, then it may be best suited for SNEWS® online before or after the show and not for O.R.D. For that please do not use the ordaily emails but, rather, use your normal mode of contact: news releases to or, for general communication,

–SNEWS Editors