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OR Summer

“No hugs or handshakes” at Outdoor Retailer Summer Market

The industry's largest trade show will enforce a mask mandate and other strict safety guidelines at this summer's event.


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For those planning to attend the Outdoor Retailer Summer Market this year, happening in Denver from August 10-12, touching other show-goers will not be permitted.

OR, which shared its safety guidelines for the show with Outside Business Journal earlier this year, promoted them to the industry this week in a detailed outline that lists what will and won’t be tolerated at the event. Some of the notable mandates:

  • Masks will be required at all times—but only certain types are allowed. No bandanas, gaiters, or masks with vents.
  • No “hugs or handshakes.” The show has a full no-contact policy in place.
  • Daily temperature screenings will be conducted upon entry for all attendees.

The show also said it will increase staff and security this year, enforce one-way entrances and exits to promote social distancing, install transparent shields at registration counters and food stalls throughout the show, and disinfect “all seating, restrooms, and frequently touched public areas” daily.

“We are taking extra precautions, beyond those mandated by government and local authorities, including temperature checks and face masks required of all persons entering the building, without exception,” show organizers said.

Registration for the show is currently open. Last month, OR leadership told Outside Business Journal that several hundred exhibitors have already signed up, with more contracts coming in daily. Some of the exhibiting brands confirmed so far include Backpacker’s PantryGCI OutdoorHydro FlaskKlean KanteenLOWA BootsOsprey, and Wolverine.