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Since registration for Outdoor Retailer Summer Market opened up to everyone beyond exhibitors, Jennifer Holcomb said they’ve seen the expected uptick of attendees confirming they’re coming within the first week.
But the senior marketing director of the show says even though registration goes through the start of OR, the earlier the better to prepare for the event set for July 23 to 26 at the Colorado Convention Center in the heart of Denver.
“We’re looking forward to a very healthy summer market and I think everyone’s excited to be in Denver again after the combined Outdoor Retailer + Snow Show,” Holcomb said.
Retail buyers, members of the media, independent reps and others can now register for the show and for lodging by visiting the Outdoor Industry Association’s website.
The summer exhibitor list will be available in May.