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Outdoor Retailer is slowly returning its semiannual trade events to pre-pandemic normalcy, as evidenced by Monday’s release of the upcoming Snow Show’s exhibitor list and floor plan.
The Snow Show—OR’s winter gathering set to stage in Denver’s Colorado Convention Center from Jan. 26-28, 2022—is the second in-person trade show organized by Outdoor Retailer following a series of virtual substitutes during the pandemic. Last summer’s show, which also staged in Denver, was affected by participants’ worries about Covid safety and a significantly reduced exhibitor list, a problem that seems to have lessened somewhat for the upcoming event. Several large industry brands that skipped the summer show—including Merrell, Fjallraven, Cotopaxi, and Polartec—are back on the exhibitor list for this winter.
However, several brands that have operated large booths with notable show presences in the past—like Black Diamond and Patagonia—are still absent from the list.
Layout changes and updates
OR has indicated that the show layout for January will be organized differently than in years past, with “a redesigned floor plan structured around The Resource Center, a new information hub to access industry insight directly from experts.”
“A wealth of resources and learning opportunities are available at Snow Show,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director, in materials describing the upcoming show. “The new Resource Center will give attendees direct access to critical data.”
According to show organizers, the Resource Center will be positioned in the middle of the upper level of the Colorado Convention Center, as a centralized hub to the floor plan. “Attendees looking to gain a deeper understanding into solutions specific to their business will now have free access to trend information, market research, consumer data, new technologies, and more through The Resource Center,” show organizers said this week. “Experts will be available on site to answer questions and offer advice, equipping attendees with simultaneous insight to support business decisions. Walk-up and one-on-one scheduled appointments with the experts will be available.”
In addition to the Resource Center, all the regular show zones will be present, including Venture Out, The Camp, Source, LUXE, and the Trend and Design Center—as well as a new a space called Fresh, focused on first-time exhibitors and discovery.
To prepare show-goers for the event’s slate of educational programming, a full list of education sessions and events was released Monday as well.