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Trade Shows & Events

Reminder: Submission guidelines and deadlines for Outdoor Retailer Daily, Summer Market 2013

Summer is here, so don't delay in getting your news, products and advertising lined up for Outdoor Retailer Summer Market 2013.

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We’re fresh off Memorial Day weekend, and the unofficial start to summer is here. So don’t delay, it’s time to start submitting your products, news and events for Outdoor Retailer Summer Market (July 30-Aug. 3, 2013) for coverage in the official show newspaper — O.R.D. powered by SNEWS. There are only three weeks before the first deadlines hit.

The O.R. Daily strives to represent every company in our four issues printed each day of the trade show, but that requires your help in following the submission guidelines and deadlines below. We typically receive more content than we have room to fit into the publication, so be sure to read and follow all the directions and meet deadlines below to increase your chances of being included.

Booth numbers are now available from Outdoor Retailer, click here to find your company.

New Product Gallery 
The O.R. Daily New Product Gallery gives your brand the opportunity to submit new products debuting at Outdoor Retailer Summer Market 2013. Submit only NEW products — likely those slated to hit retail in spring/summer 2014 — to be considered for free publication.


SNEWS has a web form for exhibitors to submit the products, which we helps simplify the process. You must fill out the form completely by Friday, June. 14, 2013 for the submission to go through. Click here to access the New Product Gallery web form.

You are welcome and encouraged to submit multiple products to this section, but keep in mind that each brand likely will receive only one product placement in the New Product Gallery to ensure balanced coverage. Please create a separate entry for each new product submitted.

This is your chance to tell us what you will have new at the show. We may also use these submissions to include in any product trend coverage throughout the O.R. Daily.

In your 50-word description, please provide our readers with product facts, features and function, NOT gushing, colorful descriptors filled with superlatives. The form also requires a HIGH-RESOLUTION photo of each product — this usually means the photo is greater than 5 inches wide or tall at 300 dpi. Please work with your photography department to ensure that the photo is hi-res.

Help us avoid mistakes by naming your photo “CompanyName_ProductName” Eg. “TheNorthFace_CatsMeowSleepingBag.”

Also please make sure that the photo’s file name does NOT include any spaces and/or symbols.

Last Winter Market, we received more than 800 submissions for 250 spots in this section, so make sure you follow all directions to improve your chances of being included.

If you have any further questions, or changes to your submission, please email:

SNEWS has set up a similar web form to submit any events, happy hours, seminars, donations*, free stuff and after hours being conducted at Outdoor Retailer Summer Market 2013.

You must fill out the form completely by Friday, July. 12, 2013 to be considered for this free listing in the O.R. Daily. Click here to access the Events web form.

*If you are not donating 100% of the proceeds (i.e., not just the profits) you will not be included in this section. Note that show guidelines stipulate that you are not permitted to sell anything at Outdoor Retailer unless all the money goes to a legitimate 501(c)3 nonprofit company.

If you have any further questions, or changes to your submission, please email:

New Exhibitors – welcome to Outdoor Retailer
New exhibitors have no reason to be shy at Outdoor Retailer this summer. Let SNEWS introduce you to the crowd.

If you’re an owner or CEO of a company that will be a new exhibitor at Outdoor Retailer Summer Market, we want to give you the opportunity for free coverage and exposure in O.R. Daily. Send an email to to request a submission form that must be filled out by the CEO, president or owner of the brand by Friday, June 21, 2013 to be considered for coverage.

The sooner you get your Outdoor Retailer-related press releases to our editors, the better. We’re always looking for newsworthy information about your company’s trends, marketing strategies, sponsorships, advocacy efforts, promotional campaigns and overall product line launches. BUT … any news we consider for O.R. Daily must be specifically relevant to the show — something at the show, being unveiled at the show, announced at the show, etc.

Send this information to the editors of SNEWS at, along with the best contact information for both before and during the show.

You must be an official Outdoor Retailer exhibitor and meet the above deadlines to qualify for consideration for free coverage. If you miss the deadlines, or are not an official exhibitor, you are still welcome to advertise in the O.R. Daily provided there is space available.

Advertise with O.R. Daily — The ONLY place you can guarantee your product will be covered

We will always treat every exhibitor with an equal amount of attention — O.R. Daily advertiser or not, SNEWS subscriber or not, large company or small, newbie or long-timer — when determining which products or companies we choose to feature in O.R. Daily. We would love it if we had sufficient pages to promise that every company who submits products and news to be featured; however, there are simply too many product submission requests and too little space — all from very good companies pitching very good products.

The only way to absolutely guarantee that your company will appear in the O.R. Daily for Summer Market 2013 is to reserve advertising with our sales team. To get more information, contact Elizabeth Averbeck, our sales and marketing director, will be happy to take care of you. Ad reservations for the O.R. Daily close on Wednesday, June. 19, 2012, so earlier contact is best.

O.R. Daily deadlines recap
New Product Gallery submissions — Friday, June 14, 2013
New Exhibitor article submissions — Friday, June 21, 2013
Ad reservation closing — Wednesday, June 19, 2013
Event submissions — Friday, July 12, 2013
News — No deadline up to the show, but the sooner you send it, the better chance we will consider it for O.R. Daily.

–SNEWS Editors