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Outdoor Retailer

Meet the 'Live from OR!' team

Stay on top of all the action from Outdoor Retailer Snow Show next week.

Get access to everything we publish when you sign up for Outside+.

With the launch of our independent and unfiltered trade journal, The Voice, dropping Jan. 30, we’re also excited to announce a new way of covering all the happenings at Outdoor Retailer. Our excellent roster of reporters—some veterans and some fresh faces—will be scoping out what’s hot and buzzworthy throughout the show to produce a stream of stories for our site and social media. From Wednesday (Day 1) to Friday (Day 3), we’ll be sharing those stories in our Live from OR! newsletter. Don’t miss out—sign up for it here.

To follow along live on social media, follow us on Facebook, Twitter, and Instagram. We’ll be curating our content under the hashtags #WeKnowOutdoors and #LiveFromOR.

Meet the team:

James Edward Mills wearing orange t-shirt, beige hat, and yellow neck gaiter.
Pitch James Mills stories on DEI, people, culture, and more at

James Mills is our Culture Reporter. His beat will include DEI topics, people, movements, initiatives, and more. Mills is a freelance journalist based in Madison, Wisconsin, and has worked in the outdoor industry since 1989 as a guide, outfitter, independent sales representative, writer, and photographer. Pitch him stories at

jenny willden headshot
Pitch Jenny Willden stories on sustainability at

Jenny Willden is our Sustainability Reporter. Her beat includes brands and companies, products and people really moving the needle in sustainability and climate change. Willden is a snowboarder, hiker, freelance writer and the editor of Outdoor Sports Guide magazine in Salt Lake City, Utah. Pitch her stories at

Ryan Wichelns headshot
Pitch Ryan Wichelns stories on retailers at Danilek

Ryan Wichelns is our Retail Reporter. His focus will be on getting the scoop from retailer attendees on what’s hot in terms of gear, issues, challenges, the show, and more. Wichelns is a climber and outdoor adventure journalist originally from upstate New York. He’s currently roaming Colorado’s Front Range in his Jeep Renegade rigged with a Tepui rooftop tent. Pitch him stories at

Ron Griswell in National Geographic t-shirt and black knit hat
Pitch Ron Griswell stories on gear at

Ron Griswell is our Gear Reporter. As a relative newcomer to the OR show scene, Griswell will be sniffing out the coolest new performance products and innovations on the show floor. Griswell leads student trips as the Outdoor Program Coordinator at his alma mater, North Carolina A&T State University, and works as a manager at his local adventure outfitter, Townsend Bertram & Company. Pitch him him stories at

Pitch Kelly Bastone stories on, well, everything in between at Zimmerer

Kelly Bastone is our General Assignment Reporter, handing all the stories that don’t fit a specific beat. Based in Steamboat Springs, Colorado, Bastone is a freelance journalist based in Steamboat Springs, Colorado. Pitch her stories at

Additionally, Kristin Hostetter will lead the team as editor-in-chief, Elisabeth Kwak-Hefferan will direct stories as managing editor, and Amelia Arvesen will feed social media channels and curate the newsletter as assistant editor. 

Look for us at the show!