SNEWS & Outdoor Retailer to expand trade show coverage with new Show Daily, digital products
Active Interest Media’s Outdoor Group, parent of SNEWS, has been awarded the contract to produce the Outdoor Retailer Show Daily along with the Outdoor Retailer Summer Market and Winter Market Directories. Get the inside details on this dynamic partnership.
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Boulder, Colo. – Michael Hodgson, president of SNEWS®, the outdoor industry’s leading trade news service, today announced that Active Interest Media’s Outdoor Group has been awarded the contract to produce the Outdoor Retailer Show Daily along with the Outdoor Retailer Summer Market and Winter Market Directories. In addition to taking over these print properties, SNEWS and AIM’s Outdoor Group, which also includes Backpacker, Climbing and Urban Climber, will be working closely with the Outdoor Retailer team to offer expanded coverage pertinent to the trade show throughout the year. The SNEWS team will also report from other industry and Outdoor Retailer events between the primary summer and winter shows.
The expanded SNEWS coverage between the Winter Market and Summer Market shows will complement the Live from OR exhibitor brand product videos, links to product reviews by independent news outlets and blogs, OR Summer market photo galleries and RSS feeds of current industry news already live on the Outdoor Retailer website.
“I am excited to embark on this new partnership that will take our print properties to new heights of service to the industry,” said said Kenji Haroutunian, group show director for Outdoor Retailer. “In addition, a host of new opportunities in the digital realm now become possible, with the AIM groups capabilities and OR’s business audience combined.”
With resources it enjoys as the trade division of AIM’s Outdoor Group, said Hodgson, SNEWS is uniquely positioned to build on the work of previous Daily editors. “We bring expertise across all categories and communities at the show, year-round up-to-the-minute knowledge of industry issues, and a track record of innovation in digital media. We look forward to acquiring and distributing trade show news in fresh ways, from social networks to mobile messaging to web TV. Old-fashioned in-depth reporting is still our cornerstone—you can bet that SNEWS editors will be highly visible at the show—but we’re at a tipping point in trade show coverage. Our customers want us to meet them where they live, and we intend to do that.”
“The same goes for the marketing opportunities and reach we can provide our partners,” added Kent Ebersole, group publisher of AIM’s outdoor titles. “From day one, we’ll be working on ways to get Outdoor Retailer’s stakeholders and messaging in front of a broader audience, an audience that—before this partnership—already numbered 3 million individuals a month. With the Daily joining SNEWS, Backpacker, and Climbing, my sales force can now leverage the industry’s biggest, most diverse, and most active audience on behalf of retailers and manufacturers. People talk about 360-degree programs, but with print and digital, mobile and video, trade and consumer—week in and week out, this is the real deal.”
About SNEWS® (Specialty News)
Founded in 1984, SNEWS® (www.outsidebusinessjournal.com) is an independent, insider news service for trade professionals in both the outdoor and fitness industries. Praised for its investigative nature, no-holds-barred editorial mission and its attitude, SNEWS® is frequently referred to as “the voice of the industry” by its subscribers. SNEWS® strives to “create community through communication” and is the only industry news and information source serving both the outdoor and fitness markets. Its network of resources are the acknowledged industry standards for late-breaking insider news and analysis, trend reporting, business education, community-building and retail training that is trusted, inspiring and honest.
About AIM’s Outdoor Group
Located in the foothills of the Rocky Mountains, Active Interest Media’s Outdoor Group reaches nearly 3 million active consumers and consists of the following brands: Backpacker, Climbing, National Parks Interactive, Peaks, SNEWS and Urban Climber.
The group’s unique mission to inspire, inform and empower outdoor and travel enthusiasts to seek new, open-air adventures is made possible through its wide breadth of multimedia platforms including everything from enthusiast and trade publications to interactive websites, innovative mobile applications and nationwide consumer events.
AIM’s Outdoor Group is one of AIM’s five publishing groups, which also include Healthy Living, Marine, Home Buyer and the Equine Group. AIM produces consumer enthusiast magazines, conferences, DVDs and books, as well as the Fort Lauderdale International Boat Show®, the largest boat show in the world.
AIM (www.aimmedia.com) was formed by Wind Point Partners, a private equity investment firm with offices in Chicago, Illinois and Southfield, Michigan, in partnership with CEO Efrem “Skip” Zimbalist III, in October 2003.
About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.
