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Trade Shows & Events

SNEWS TV — What Makes a GREAT Trade Show Booth

Sharon Leicham, Merchandising Editor for SNEWS, takes you on a tour of some of Outdoor Retailer Summer Market 2010's top booths, and explains what makes the booths such great examples of effective trade show marketing. Camelbak, Patagonia, Prana.


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Sharon Leicham, Merchandising Editor for SNEWS, takes you on a tour of some of Outdoor Retailer Summer Market 2010’s top booths, and explains what makes the booths such great examples of effective trade show marketing. Camelbak, Patagonia, Prana.