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The second edition of the The Big Gear Show (BGS) will return to Deer Valley Resort August 2-3, 2022.
The first iteration of the show in 2021 was a three-day event. BGS organizers told Outside Business Journal that after many requests from attendees to condense the show, it will run just two days this summer with longer hours, to get more done in a shorter amount of time.
“We were really focused on the retailer experience, and a lot of our improved value proposition is based on that feedback,” said BGS outdoor show director Kenji Haroutunian.
Haroutunian also said that the show is entertaining much more brand interest than it was at this time last year. “We didn’t expect this many brands applying this early,” he said. “But we’ll still be vetting just as hard.”
The Big Gear Show remains focused on curation
BGS plans to remain a tightly curated show, but Haroutunian noted that the goal was always 500 retailers and 250 brands for 2022—nearly double last year’s attendance.
BGS reported that in its post-show survey, “ninety-eight percent of retailers said they would likely return in 2022, and 100 percent of participating brands said the value was better than other national outdoor industry trade shows.”
As for the location, organizers were concerned that site construction may have blocked BGS from returning to Deer Valley, but they were able to work out a deal that ensures a viable, and potentially expanded, experience for attendees in 2022.
“The honest truth is we didn’t think we’d be able to secure it again,” Haroutunian said.
Another big modification for 2022 concerns BGS’s demo experience. Organizers say the bike and paddle industries have the demo experience dialed in, but for products like tents, sleeping bags, and hiking shoes, the opportunity hasn’t been as good. Haroutunian said the show will “need to curate the demo experience more actively.”