Vibram to bring Sole Factor Mobile to Outdoor Retailer Winter Market
For the first time, Vibram will feature on site shoe resoling for OR attendees.
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Got a pair of old trailer runners needing new soles? The Vibram Sole Factor Mobile Lab will be at Outdoor Retailer from Thursday to Sunday upgrading attendees shoes on site.
As one resoling option, the brand will premier new Litebase technology designed with 30 percent less sole weight, without sacrificing durability and grip. It’s debuting with several partner brands—Scarpa, Vasque, Dynafit, Altra, and more in Spring 2019.
“We are excited to bring Vibram’s Sole Factor and team of cobblers inside the Denver Convention Center for the first time,” Vibram Corporation Chief Marketing Officer Allon Cohne said in a news release. “Anyone at the show can customize their shoes and experience Vibram’s latest innovations in rubber compound and sole technology, sometimes before a sole is available anywhere else.”
This Sole Factor Mobile Lab will donate proceeds to The Conservation Alliance in continuance with the larger Sole Factor Tour. With a suggested donation of $25 per pair, it’s a win-win transaction.