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Introducing: Gear Minute, presented by Outside Business Journal

Professional video spotlights delivered to buyers in a trusted editorial environment.


Get access to everything we publish when you sign up for Outside+.

Outside Business Journal is proud to announce the launch of Gear Minute, a new sponsored video opportunity for companies in the outdoor industry to share information about noteworthy products with thousands of leading retailers in a trusted editorial environment.

Gear Minute videos—approximately 60 seconds in length—are produced by Outside Business Journal in collaboration with our partners to ensure that you share exactly the right message with a trade audience to build awareness and drive sell-in for your latest gear.

It’s easy to get started. Simply send your product to the Outside Business Journal offices along with a script describing signature materials, innovations, features, and benefits that help your gear stand apart from the crowd. If you have B-roll footage capturing the product in use, we’ll integrate it to show your gear in its natural surroundings. We’ll produce a high quality video and incorporate your feedback in the editing process.

All Gear Minute campaigns include:

  • Prominent placement for the sponsored video on the Outside Business Journal homepage for one week
  • Promotion of the sponsored video in all editions of the Outside Business Journal newsletter delivered during the week of homepage placement
  • Promotion of the sponsored video on Outside Business Journal social media channels during the week of homepage placement
  • Continued hosting for each video in a Gear Minute archive channel on the Outside Business Journal website following the week of homepage placement

Additionally, we will deliver the final video to our partners for publication on their websites, social media, and other marketing channels to extend reach and complement other promotions.

Gear Minute videos are available in two unique tiers.

Gear Minute: Tier 1

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Features

+ In-studio product video shoot
+ Editing, background music, and post-production
+ Voiceover (45- to 60-second promotional script provided by client)

Cost

$2,500 per video


Gear Minute: Tier 2

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Features

+ In-studio product video shoot
+ Editing, background music, and post-production
+ Voiceover (45- to 60-second promotional script provided by client)
+ Integration of product and lifestyle B-roll footage supplied by partner

Cost

$3,000 per video

Start your project

For more information and to reserve your Gear Minute dates, contact Outside Business Journal sales manager Casey Vandenoever.