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Understanding the "rabbit holes" around fair trade

Patagonia breaks down fair trade practices in the outdoor industry.


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During Outdoor Retailer Snow Show, Reporter Ronald Griswell sat down with Patagonia‘s J.J. Huggins to talk about fair trade, from breaking down its meaning to the certification process to getting more brands to commit to higher standards. The leader in fair trade started in 2014 with its yoga line and Huggins says the investment in working with certified cut-and-sew factories is worth ensuring their workers are treated fairly.