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Weekend Watch: Patagonia’s Life of Pie

"I think [bicycling] has done more to emancipate women than anything else in the world." — Susan B. Anthony


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Seeking affordable living in an outdoor space, avid mountain bikers and partners Jen Zeuner and Anne Keller found themselves in Fruita, Colorado, a town once known as being one of the most conservative in the state. Despite a lukewarm welcome, the two decided to open a restaurant to traveling river tourists—the Hot Tomato.

Life of Pie is a film by Ben Knight and Travis Rummel in partnership with Patagonia about Jen Zeuner, Anne Keller, and the mountain bike community in Fruita.