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Straight Talk with Rich Hill of Grassroots Outdoor Alliance

Sit in on a video conversation about how independent retailers are coping with the pandemic, new Grassroots Outdoor Alliance tools designed to support retailers and brands, and why pro deals proliferation is killing our local gear shops.


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In this edition of Straight Talk, Editor-in-Chief Kristin Hostetter sits down for a free-wheeling conversation with Rich Hill, president of Grassroots Outdoor Alliance.

Hill, known as one of the straightest shooters in the outdoor industry, gives us insights on which outdoor specialty shops are thriving and which ones are hurting during this coronavirus crisis. You’ll also hear about some new tools Grassroots is developing that will help independent retailers and vendors grow, and how Grassroots is addressing diversity, equity, and inclusion. And Hill explains why rampant, unchecked pro deal programs are ticking off retailers, especially in mountain towns.