Weekend Watch: Behind the scenes with the Mystery Ranch mask makers

An insider look at how the Montana-based company pivoted to produce (celebrity-endorsed) masks during the pandemic.

News of outdoor companies pivoting to make PPE seems to be everywhere these days, but it’s not often you get to peek behind the curtain to see how they do it.

Mystery Ranch, the Montana-based backpack maker, has captured its process in this fast-paced video about a community of employees coming together to produce masks so great, even John Mayer endorses them. (Watch the clip, you’ll see.)